The Shining Star / Samsung T7 Shield Psoter Design
The poster is designed to promote the new Samsung T7 Shield Hard Drive for the Chinese market.
Samsung T7 Shield Hard Drive is 98g light weight, waterproof, strong case, multi-device compatible, and transmits data at high speed.
In the poster, I try to show these features in a fun way with an appealing visual experience. I chose the blue version and used blue and green as the key colors to create a tech, fresh, and dynamic feel. Through the use of red, yellow, pink and other bold colors, I want to give the poster a more vibrant, lively and cheerful feel.
The Samsung logo at the bottom represents a solid foundation that provides nutrition to the products. The tree scale grows and weighs the product, the branch grows into a 98g shape in the center. A 98g hard drive is light as a feather, easy to carry and use in any situation. The yellow circle represents energy, stars, and galaxy. This is the poster's key visual. Multiple devices from the top two circles transmit data through two digital bars that run through the edges of the poster to the logo in the center. The bar on the inside represents the writing speed of 1050 mb/s, and the bar on the outside represents the transmit speed of 1000 mb/s.In the left lower corner of the poster, the product is illustrated as a small blue man who can land safely on the ground. In contrast, other objects break into pieces. He is protected by a yellow shield that cannot be penetrated by dust. Thanks to the yellow shield, the small blue man is having fun with sea creatures and plants in the lower left corner of the poster. In the background, I try to show the T7 Shield Hard Drive is compatible with many different file formats in a more abstract way. Through it, people are connected and convenience technology is brought to everyday life.

Client : Samsung China
Illustration : Cadie Can Long
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